Case study:
DIY
Example:
Beck Score

Production: Becks latest piece comes in a almost forgotten artform, twenty songs in the form of sheet music. This allows fans to interprete every song, making every song different.

Distributing and marketing: The "song reader" website allows fans to post their interpretations of becks sheet music. This allows the AR department of the record label he is signed to to go through the interpretors and find potential new bands to sign to them or genres that are popular.

Exchange: As anyone can post their interpretations onto song reader, anyone can also rate and comment on them. This is the exchange of users content onto the site and other users giving them feedback, which is then looked upon by the AR department of becks label.

Convergence: This means when a single piece of technology has multiple uses, this relates to beck as the different users of songreader all use different forms of technology to interpret his sheet music in different ways.

Ownership/Back catalogue: The back catalogue of music industries are all the songs owned by a industry that can re-use for other means or bring back old songs the re-sell them. In the case of beck, all of his songs are different due to the interpretations so the back catalogue is songreader.

Visualisation: As beck only wrote the music the visualisation of each song is different making them all unique as everyone who bought the sheet music created a different song every time.

Participatory culture/Making a relationship between artist and audience: The fanbase of beck based on songreader are all participants in the over all scheme of the site by creating the music themselves. These types of scenarios give the fans and artists a chance to collaborate.

Synergy: This is when one industry owns multiple platforms of media (I.e. Sony are a record label and are a electronics company and a film publisher). In this case, becks song reader merges music with social media.

Devaluing music: The idea behind devaluing music is that modern techniques or marketing and distribution is making the stature of the music industry less. In the case of beck i believe he is increasing the value of music as it is inspiring musicians to create their own interpretations of hes music, making the industry more vibrant.

Soundscape: soundscape is when the industry relies on everything else other than the music. Beck ony writes the music so he doesn't necessarily relie on anything other than the songreader fan base to interpret hes music.

Record cos vs Audience:

Vertical integration: Vertical integration is when an industry owns the production, distribution and exchange so they can either cut costs or make it easier for the industry. Beck has a small input into production as he writes the music, but the distribution, exchange and rest of the production is down to the fan base on songreader do all the PDE themselves.

Horizontal integration: when a industry is horizontally integrated they own a whole section of either P, D or E. in the becks case, he isn't horizontally integrated as all he did was write the music.

Globe vs Niche audience: Global audience means the artist is known the world over and are in multiple media forms, were as niche audiences usually are of artists that aren't well known and usually stick to one platform. Beck has a global audience as everyone around the world interpret his music.

Blurring of PDE: Beck blurs PDE together as he only write the music but doesnt do any other part of the industry, the song reader fan base does the PDE for him.

Coming down the Moutain (disability representation essay)

In the extract of "Coming down the mountain", i noticed that Ben (the disabled boy) is always placed below everyone else in the scene. This seems to give across the message that he is being conveyed as inferior to the others (mainly David in most shots). This is reinforcing the stereotype of incapability, as everyone who seems to stand higher than him in shots looks more capable and has to do stuff for him.

In the very first shot, the camera is angled directly above both David and Ben, this shot type immediately tells us two things. Firstly, it shows sympathy for both characters, Ben for his disability and David for having to put up with it all. Secondly, the MES in this shot shows the dived between David and Ben, as on one side of the room is all of Ben's colorful belongings and on David's side is barley any belongings and its almost all grey. I feel that this somehow challenges the stereotype of abnormality, as this is making David seem like the abnormal one.

In the scene when the Phillips's family are in the kitchen, the diegetic sound of the radio playing in the background, i picked up on that as a sort of metaphorical input for how Ben's mind works. It just sort of half plays in the background while everyone else gets on with their own business. This is reinforcing the stereotype of abnormality, because everyone else in the scene all seem to be quite "on the ball" as it were, and Ben is sort of sitting around making noise, much like the radio.

In the scene were Ben is riding his bike, the camera is angled down at him from Davids perspective. this gives the feeling that David is constantly positioning himself above Ben to get away from him almost. Also in this scene, David is seen attempting to shot Ben with a toy sniper rifle. Both of these examples reinforce the stereotype of "victim" towards Ben, when his own brother has murderous thoughts toward him.

Monarch of the glen mock (Age)

The general stereotype of age were the elderly are looked upon as being slow, frail people is challenged  in this extract. This is done by having a scene in the extract of a group of elderly people all working together on a sort of building project. Now not only is the fact that you don't usually associate the elderly with manual labour the challenge of the stereotype, also the stereotype of the elderly being lonely is being challenged as it is a large group all together as a team. Also in the scene a diegetic soundtrack of up-beat country music is playing. The music reflects the mood of the people as being quite happy and energetic, which again is not something you would associate with the elderly.

Another stereotype of the elderly is that they are rather  submissive and powerless toward the younger generation. Although in this extract this isn't the case. In the argument that breaks out between Amy and Paul, a lot of high angle shots to show that Paul has power over Amy. The idea i think behind this extract is that the stereotypes of age are somewhat reversed. A part of the extract that supports my point is the scene where Amy is preparing to leave and slow non-diegetic music plays thats rather slow and sad, somewhat reflecting her loneliness, which is what you what normally asociate with the elderly. whilst the scene is playing though, you can still hear the happy country music playing outside while all the elderly are are laughing and talking.

A pattern i picked up on was that through out the entire extract there was a sort of hierarchy of age. With Amy being the youngest

Downtown abbey lesbian extract analysis:

Mes-en-secne

The costumes worn by the women are very silk night gowns, which are weak cloths making them seem more feminine, it challenges the stereotype of lesbian women as they are seen as more masculine than a heterosexual women. Also in this scene they are in a bedroom away from public, making you feel sympathetic as she has to keep her sexuality away from everyone else.The red paint portrays her sexuality as a women through the colour red, and her venerability.

Editing

The editing at the beginning of the extract used on the mirror makes it all blurred, this can be conveyed to make it seem like she is seeing herself in the mirror with another women, unsure of her sexuality. Also the fades between shots are a feminine i technique of cutting. This challenges the stereotype of lesbian women as they are meant to be seen as butch but is being portrayed as feminine. The prominence of the women makes you feel sympathy as its making her story known.

Cinematography

The male gaze used on the love interest makes, through a woman's eyes, were she stares at her chest is a very controversial method. Also the camera following her form in the bed scene following her hand, being extremely close to her body, as if she is longing for her. This method on the other hand reinforces the stereotype of lesbian women as its a masculine filming technique.