Case study:
DIY
Example:
Beck Score

Production: Becks latest piece comes in a almost forgotten artform, twenty songs in the form of sheet music. This allows fans to interprete every song, making every song different.

Distributing and marketing: The "song reader" website allows fans to post their interpretations of becks sheet music. This allows the AR department of the record label he is signed to to go through the interpretors and find potential new bands to sign to them or genres that are popular.

Exchange: As anyone can post their interpretations onto song reader, anyone can also rate and comment on them. This is the exchange of users content onto the site and other users giving them feedback, which is then looked upon by the AR department of becks label.

Convergence: This means when a single piece of technology has multiple uses, this relates to beck as the different users of songreader all use different forms of technology to interpret his sheet music in different ways.

Ownership/Back catalogue: The back catalogue of music industries are all the songs owned by a industry that can re-use for other means or bring back old songs the re-sell them. In the case of beck, all of his songs are different due to the interpretations so the back catalogue is songreader.

Visualisation: As beck only wrote the music the visualisation of each song is different making them all unique as everyone who bought the sheet music created a different song every time.

Participatory culture/Making a relationship between artist and audience: The fanbase of beck based on songreader are all participants in the over all scheme of the site by creating the music themselves. These types of scenarios give the fans and artists a chance to collaborate.

Synergy: This is when one industry owns multiple platforms of media (I.e. Sony are a record label and are a electronics company and a film publisher). In this case, becks song reader merges music with social media.

Devaluing music: The idea behind devaluing music is that modern techniques or marketing and distribution is making the stature of the music industry less. In the case of beck i believe he is increasing the value of music as it is inspiring musicians to create their own interpretations of hes music, making the industry more vibrant.

Soundscape: soundscape is when the industry relies on everything else other than the music. Beck ony writes the music so he doesn't necessarily relie on anything other than the songreader fan base to interpret hes music.

Record cos vs Audience:

Vertical integration: Vertical integration is when an industry owns the production, distribution and exchange so they can either cut costs or make it easier for the industry. Beck has a small input into production as he writes the music, but the distribution, exchange and rest of the production is down to the fan base on songreader do all the PDE themselves.

Horizontal integration: when a industry is horizontally integrated they own a whole section of either P, D or E. in the becks case, he isn't horizontally integrated as all he did was write the music.

Globe vs Niche audience: Global audience means the artist is known the world over and are in multiple media forms, were as niche audiences usually are of artists that aren't well known and usually stick to one platform. Beck has a global audience as everyone around the world interpret his music.

Blurring of PDE: Beck blurs PDE together as he only write the music but doesnt do any other part of the industry, the song reader fan base does the PDE for him.